THE MERCURIAN TIMES

DIWALI- A FESTIVAL OF SELF-REALISATION Diwali, the festival of lights, love and happiness is once again being celebrated with great vigour and devotion. A national favorite, this festival is filled with sweets, meet and greet, and traditions.  Mythology says, in the honour of Rama’s home arrival, the people of Ayodhya decorated the kingdom with Diyas. Symbolically, Diyas were lit to dispel the darkness of gloom, inequality and despair because Rama, the flag bearer of truth, hope and love had arrived. Although this practice of diya lighting is still prevalent, but somehow, the deep meaning is lost somewhere. Materialistic attitudes and extravagant celebrations have taken over the nobility of the occasion. Diwali is an occasion to reflect upon ourselves and acknowledge the positivity within. Most people today look at their reflection and scowl. A smile can do wonders for our face, and genuine happiness can do wonders for our soul. And, it's not difficult to find. It i

PURPLE COW By SETH GODIN Author: Seth Godin Publisher: Portfolio Date of Publication: May 2003 Number of Pages: 160 pages PURPLE COW “Transform your Business by Being Remarkable” How challenging is it to get your idea to spread and How can you do it successfully? When was the last time you noticed a cow on the side of the road, pulled over and looked at it really close? How boring! What if it was a purple coloured cow? We wouldn’t pull the brakes fast enough! A Purple Cow means something that would really stand out, something shining out of the crowd. How did the Four Seasons or Walmart become famous? How have Nokia or Nintendo been selling and marketing the same product for so many years? The reason that these products are still selling is because they needed something precisely remarkable. A leader of a famous company is indeed a leader, precisely because he/she did something remarkable. That remarkable thing is now taken, so it’s no longer remarkable when you decide to do it. R