Digital marketing trends to watch out for in 2016
As of 2015, six Indian e-commerce companies have managed to achieve billion-dollar valuations namely Flipkart, Snapdeal, InMobi, Quikr, OlaCabs and Paytm.
As e-commerce in India is expected to grow from the present $16 billion to a $50-$70 billion market by 2020, here's what every marketer should watch out for:
2016 will be the year of mobile e-commerce in India:
India has over 900 million mobile phone users. And keeping these increasing numbers in mind, online brands are increasingly using content marketing to engage with their audiences on mobile. E-commerce websites have reported increase in sales from mobile than desktops. Myntra has already shifted their marketing efforts from desktop to mobile only and Snapdeal has also experienced huge growth of its orders delivered through mobiles.
Messaging apps go big:
Messaging apps have a potential impact on the content publishing ecosystem. Significantly for publishers, messaging apps are used for much more than messaging: users consume and share videos, photos, content and news. They're also emerging as platforms for e-commerce.
Tier-II and tier-III cities will drive e-commerce in India:
As a result of its growing middle class, India is seeing tier-II and tier-III cities showing an increased demand and appetite for e-commerce. These days the highest demand for online retail comes from approximately 5,000 towns and cities in India. E-commerce has effectively penetrated into small towns and cities and effective advertising has encouraged people in such towns and cities to shop online.
Steady growth in use of videos as a key content format:
There has been a phenomenal growth in the use of video content and this is set to continue in 2016, particularly across mobile plat forms like YouTube, Facebook and Outbrain. Video allows greater engagement, enjoys lower bounce rates and is able to showcase products in multiple scenarios.
Increased advertising investment
Over the past few years online marketing has grown more competitive, a trend that will continue in 2016. Companies are expected to spend more on all areas of digital marketing than they did in 2015. Digital marketing now has more reach due to the spread of internet. So the investors are more interested in putting funds in digital advertising due to its advantages over other advertising means.
Source: The Economic Times, Wikipedia.
As of 2015, six Indian e-commerce companies have managed to achieve billion-dollar valuations namely Flipkart, Snapdeal, InMobi, Quikr, OlaCabs and Paytm.
As e-commerce in India is expected to grow from the present $16 billion to a $50-$70 billion market by 2020, here's what every marketer should watch out for:
2016 will be the year of mobile e-commerce in India:
India has over 900 million mobile phone users. And keeping these increasing numbers in mind, online brands are increasingly using content marketing to engage with their audiences on mobile. E-commerce websites have reported increase in sales from mobile than desktops. Myntra has already shifted their marketing efforts from desktop to mobile only and Snapdeal has also experienced huge growth of its orders delivered through mobiles.
Messaging apps go big:
Messaging apps have a potential impact on the content publishing ecosystem. Significantly for publishers, messaging apps are used for much more than messaging: users consume and share videos, photos, content and news. They're also emerging as platforms for e-commerce.
Tier-II and tier-III cities will drive e-commerce in India:
As a result of its growing middle class, India is seeing tier-II and tier-III cities showing an increased demand and appetite for e-commerce. These days the highest demand for online retail comes from approximately 5,000 towns and cities in India. E-commerce has effectively penetrated into small towns and cities and effective advertising has encouraged people in such towns and cities to shop online.
Steady growth in use of videos as a key content format:
There has been a phenomenal growth in the use of video content and this is set to continue in 2016, particularly across mobile plat forms like YouTube, Facebook and Outbrain. Video allows greater engagement, enjoys lower bounce rates and is able to showcase products in multiple scenarios.
Increased advertising investment
Over the past few years online marketing has grown more competitive, a trend that will continue in 2016. Companies are expected to spend more on all areas of digital marketing than they did in 2015. Digital marketing now has more reach due to the spread of internet. So the investors are more interested in putting funds in digital advertising due to its advantages over other advertising means.
Source: The Economic Times, Wikipedia.
Great Post..I have a get the lot of information about Digital Marketing Trends
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