"Connecting
and pursuing our passions are two fundamental human needs and Hello fosters connections around passions." With this moto the newer version of
orkut, “HELLO” app is on its way to make its presence in Indian social media market.
Orkut
Buyukkokten, the creator of Orkut.com, one of the early and most famous social
media platforms, is planning to unveil his new social media network ‘Hello’ in
India in the next one month.
Mr.Buyukkokten has already
launched the beta version of “HELLO” in the country, said his new venture
connects people who share same interests and passions and provides a place for
authentic communication. He along with few ex-Google engineers had created
Hello in 2016. It is currently operating in
12 countries including Canada, New Zealand and Brazil, and is available for
Android and iOS supported devices. Within two weeks of the platform's beta launch in India,
Hello has nearly 10,000 app users in India. It has a feature called ‘personas’ which will allow users
to pick the five most relatable traits that define them, such as an animal
lover, cricket fan, dancer or a fashion enthusiast.
According to the Play Store listing, these are the features one
will find in Hello:
- Over 100 interest-based personas that
reflect your passions
- An easy way to find, follow and friend
people who share your interests
- A personality test that helps you connect
with users you're more likely to get along with
- The ability to build reputation within your
personas and attain status as a persona leader
- Explore any persona, uncover new passions
and expand your horizons.
The app is currently in beta phase and could
soon move out of it for an overall launch.
India will have more than 850 million online
users by 2025, more than the combined populations of the G7 countries,
according to a report from Boston Consulting Group.
- VIPANSHA MEHTA
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