STARTUP#RAW PRESSERY

RAW PRESSERY

RAW Pressery was born when Mr Anuj Rakyan suffered from a football injury and was advised by the doctors to increase the intake of vegetables, fruits and proteins. He came up with the idea of blending different fruits and vegetables in a hydraulic press to prepare fresh juice, the nutrition of which would be directly absorbed into the bloodstream. The former Investment banker, under the guidance of expert nutritionists and dietitians, prepared various recipes specialising in different areas like weight loss, immunity, glowing skin and energy.

Raw Pressery came up with a very innovative idea of selling an entire day’s diet plan in bundles. These bundles include different juice bottles labelled with the specific time at which they are supposed to be consumed as per the diet plan and are delivered fresh on the day you want to do a detoxification diet.

The ‘All Good. No Bad.’ message that Raw Pressery spreads is implemented when it comes to their products that are exclusive of preservatives, added sugar or water. The products range from INR 80-250 and are available in 8 cities in India.

RAW Pressery, a start-up from 2013, gradually grew and currently has total funding of $7 million. They claim to have 25000 subscribers and sell one lakh bottles monthly.

The beverage industry seems to be drifting away from carbonated beverages towards fruit-based drinks helping RAW achieve not only monetary success but also their goal of making India a healthier country.

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