POM POM
PomPom is a web based recycling
company, started by CEO DeepakSethi, 36, who earned an MBA degree from
Australia’s Deakin University and Kishore K. Thakur, 56, a commerce graduate
from Delhi University.
PomPom was established in November
2015. It reminds people that recycling
one tonne of paper can save 17 trees, and recycling one aluminum can save
enough energy to run a TV for three hours!
The founders invested about Rs. 1
crore in the venture, initially in app development and branding and later in
vehicles, manpower, and warehousing. The revenue model is based on sale of
recyclables. On the ground, they presently have 11 vehicles, one large Tata
cantor, 10 Maruti Eco cars, around 30 staffers and other call centre employees.
They are focusing on Delhi at first and are in early talks with schools and
hospitals for the initiative.
“The inspiration for PomPom came from
our experience in the waste management sector,” says Deepak.
They noticed that some efforts were
being made to segregate and recycle material however the pace of work was slow
and there was a lack of significant incentive amidst people to screen them at
household level.
“We saw tonnes of recyclable waste
being discarded and ending up in landfills. That's when we decided to promote
waste separation and recycling by paying people more for
their segregated recyclables. This would promote the concept of circular
economy as well, which is producing-using-recycling. Our initiatives became the
idea and PomPom came into existence. We are working towards sensitising people
to the need for recycling,” he says.
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