DATE: 12 March 2015
TIME: 12:30 hrs
EVENT HEADS:
1.) Kriti Arora
2.) Apoorva Mehtani
3.)sukriti ghai
The aim of the event was to market the
product allotted to the teams by using the sin provided; i.e. by bringing to
surface the emotions highlighted by the product in the perpective consumers.The
participants were judged on the creativity as to how they relate the sin to the
product and the aptness of the advertisement.This event captures the true
spirit of marketing as to how the marketeers in reality play with emotions of
the customers and lure them in buying their products,that is a matter of fact
gave a first hand experience to the participants on how the world of marketing
works.for instance the sin of anger was associated with a glass hammer that
suits the needs of a girl who needs to brush away the people teasing her in
style, even the participants even created jingles out of famous songs to sell
their product like-chiittyan kalayain to market fairness cream.The winners were
indeed quite innovative as they associated disgustful product with pride in a
entirely different light.
Sin&product:
1.)Product- pee cola
Sin-gluttony
2.)product-fart deo(first prize)
Sin-pride
3.)waterproof towel(second prize)
Sin-lust
4.)glass hammer(third prize)
Sin-anger
5.)sticky cream
Sin-envy
Winners:
1st – ARSD
college-prashant,amit,rishabh (4000rs)
2nd –DTU-karan,mayank sawhney,achal
jain 10 vouchers of ghambhir bros
3rd –6 vouchers of ghambhir bros
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