SELL YOUR SIN- ZION'15

DATE: 12 March 2015

TIME: 12:30 hrs

EVENT HEADS:

1.) Kriti Arora

2.) Apoorva Mehtani

3.)sukriti ghai

4.)Ayesha kumar

The aim of the event was to market the product allotted to the teams by using the sin provided; i.e. by bringing to surface the emotions highlighted by the product in the perpective consumers.The participants were judged on the creativity as to how they relate the sin to the product and the aptness of the advertisement.This event captures the true spirit of marketing as to how the marketeers in reality play with emotions of the customers and lure them in buying their products,that is a matter of fact gave a first hand experience to the participants on how the world of marketing works.for instance the sin of anger was associated with a glass hammer that suits the needs of a girl who needs to brush away the people teasing her in style, even the participants even created jingles out of famous songs to sell their product like-chiittyan kalayain to market fairness cream.The winners were indeed quite innovative as they associated disgustful product with pride in a entirely different light.

Sin&product:

1.)Product- pee cola

Sin-gluttony

2.)product-fart deo(first prize)

Sin-pride

3.)waterproof towel(second prize)

Sin-lust

4.)glass hammer(third prize)

Sin-anger

5.)sticky cream

Sin-envy

Winners:

1^st – ARSD college-prashant,amit,rishabh (4000rs)

2^nd –DTU-karan,mayank sawhney,achal jain 10 vouchers of ghambhir bros

3^rd –6 vouchers of ghambhir bros