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Rise and Impact of Social Media

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Well, to start with scratch, the first social media site was created in 1997 by the name Six Degrees. It was a site where people uploaded their profiles and made friends with other people using the site. And today, it is undeniable that social media has metamorphosed into a completely modern and massive space, the nucleus of which is connecting people. In a layman's language, a Harvard graduate working in New York City is not anymore distant from her first cousin, resident in Tokyo, the heart of Japan. So is the power of social media to connect people.
In today’s era, social media has numerous features. To name a few, it is actively being used by people in the age groups from 14 to 75, anyone beyond the age of 75 using it definitely has some technological superpower (ignore the bad metaphor). Also, social media has its own career opportunities (providing jobs to a large number of people), its power to influence and educate masses, if used in a positive way. Not to forget, social media also has a negative side to it, but let's be all merry and consider only the greener side of the grass.
Today, social media sector is giving lots of jobs especially through its two most popular giants, Instagram and Facebook. Career opportunities range from paid media partnerships to brand management and content creation. Besides giving jobs to a large number of people, there is a significant rise in the number and popularity of bloggers, especially those of food, travel and fashion. Let's not deny the fact that social media has the power to influence and inspire people. Be it an 18 year old trying to copy a branded ensemble put together by an influential fashion blogger who has more than 3 million followers worldwide or be it trying out just another famous sea food joint in Central London suggested and highly favoured by a 27 year old food blogger from Paris, social media can undeniably do inspirational wonders.
Social media also plays a big role in helping ordinary people develop their portfolios, foster businesses, promote brand products or even get noticed by something as minimal as an Instagram post that goes viral with a thousand people sharing it at the same time. One such example is that of Rupi Kaur, an Indo-Canadian poet and writer who posted a photo spreading awareness about menstruation. At first, Instagram removed the post stating that it’s violating its regulations. But soon, her same post on Facebook garnered massive public support. This led to Instagram reversing their decision of deleting her post and apologising to her. This eventually fostered worldwide acceptance of the natural phenomena. A gallant move as this led to a change in the worldwide perspective of menstruation as ‘unacceptable’ phenomena. To conclude in a nutshell, social media will continue to develop and escalate to higher and higher levels of advancement, important is that we are able to make the best of it.

-By Edith Newton

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