Reliance Jio overtakes Vodafone to become second largest telco by revenue in India.

On 27th August, 2018, after shaking the market with its discounted prices and great deals,Reliance Jio became India’s second largest telco by revenue and market share, surpassing Vodafone. There aggressive pricing strategies and a strong performance in the rural mobile market played an important role in this success.

Initially in this year,Reliance Jio made INR62.2 billion according to TRAI’s adjusted metric, compared with INR49.4 billion for Vodafone. The pair is still well behind the present market leader Bharti Airtel which made INR70.8 billion.

Despite overtaking Vodafone , Reliance Jio still ranks fourth in terms of the number of total subscribers. It is expected to become the third largest following the forthcoming merger of Idea-Vodafone that will create a new market leader. However, both these companies are yet to officially announce it.

While Reliance jio crossed the 100 million subscribers mark within 6 months of its launch, reaching 200 million took significantly longer, casting serious doubts whether it will be able to achieve its target of 400 million subscribers by 2020. But seeing the pace at which the telecom giant is moving ahead of its rivals,the chances of accomplishing its ultimate goal seem to be significantly higher.

Written by:-

AARUSHI BHUTANI

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