Today, India mourns the death of V.G Siddhartha Hegde, famously called The Coffee King of India. His contribution to Indian has been immense. His chain of cafes helped made coffee a lifestyle beverage. He also brought in various enriching varieties of coffee like latte, Cappuccino, Americano, espresso into the urban lexicon. With the launch of Cafe Coffee Day, he was called the entrepreneur of the year and was also entitled with the "Nextgen Entrepreneur" by Forbes list. A truly admirable personality that made India proud of his existence several times.
He was an inspiration for many and an active source of livelihood to others as well.
Siddhartha was born in the Malenadu region of Chikkamagaluru district in Karnataka State. He held a master's degree in economics from St. Aloysius College and Mangalore University, Karnataka. He was married to Malavika Krishna and had two children.
He established his coffee trading company ABC in Karnataka 1993, with a Rs 60 million turnover.
He was the first entrepreneur to open the very first cafe in Karnataka.
With CCD, He almost gave livelihood to 5 lakhs people across India. He built an ideal model that probably worked for the roots of the most diversified country, India. It not only provided employment to many but also caused good rotation of money in the Indian economy.
Various controversies converge on his sudden suicide attempt because of the large personal debt that accrued on him. On his failure to account for the debt he owed, he committed suicide.
However, this great man of might and intelligence should not only be adjudged on his attempt but on the vision that he carried for his business and India as a whole.
By-
Vyoma Joshi
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